Why
Why are we doing what we’re doing?
The Event
Watch the video highlighting more about the event.
Demographics
Who are we targeting to come to the event?
Some stats
The benefits of attending a live event as a business
Solutions & Goals
Our goals for the year
Timeline
The expected timelines
Activations
Learn more about activations and ideas here.
The Team
View more info in general about the team.
Why the LWF?
Harvesting Untapped Potential:
Cultivating a New Vintage of Customers for Vineyards
Wine is still perceived as intimidating, quite formal and egotistical in the UK, with many events unappealing to a huge range of existing wine drinkers.
This limits the ability for wineries and producers to expose their brand and wines to a huge audience who may genuinely like their wines, but just never get the opportunity to try them.
With most wine marketed around tasting notes and points, instead of any sense of enjoyment and fun, The London Wine Festival is hoping to change this.
We’re appealing to the generation who are not wanting to dress up formally, or discuss notes and points of wine. We simply allow people to experience and enjoy amazing wines with great music and conversation, in an informal setting. Whilst also supporting wineries to expose their brands to a wider demographic, who may not have heard of them, or experienced their wines before. We believe many are eager to learn and be inspired, though just in a less formal setting.
We consider wine to be a social drink, a connector that is meant to be shared and enjoyed. Wine is for entertaining and engaging. And starting the conversation.
Helping vineyards reach new customers and educating our audiences about new wines.
We’re reinventing what it means to attend a wine festival. Unlike other wine festivals in the UK, our festival focuses on creating a fun and engaging atmosphere that resonates with wine enthusiasts and casual consumers alike.
Helping vineyards reach new customers and educating our audiences about new wines.
We’re reinventing what it means to attend a wine festival. Unlike other wine festivals in the UK, our festival focuses on creating a fun and engaging atmosphere that resonates with wine enthusiasts and casual consumers alike.
Making a positive impact on the world of wines.
Key to the success of the event, and the success of those involved, is ensuring there’s well thought out plans post-event.
Through carefully curated data capture points, this will help us understand more about our audiences preferences, and then help us to directly market your brand to them, after the event.
Because once the event is finished, that’s when the real work begins!
Our goals are to continually engage on digital channels, sharing partners content, promotions and general information about our partners brands.
Solutions & Goals
We’re organising two prominent annual events: a winter wine festival and a summer wine festival (2024).
These events will cater to a specific target audience, specifically individuals aged between 25 and 50, who possess a strong affinity for wine, enjoy a good disposable income, and express a genuine interest in expanding their knowledge about wine.
Our primary objectives revolve around fostering the growth of our audiences and databases, thereby serving as a valuable link between consumers and wineries throughout the year.
Using various channels such as social media, email communications, and live events, we aim to act as matchmakers, facilitating connections and interactions between wine enthusiasts and wineries.
Data capture, and comms.
We’re all about events that are backed up and supported by data capture, and digital and social media strategies, encompassing pre-event and post-event communications.
To enhance our data capture, and support brands further, through cashless card payment gateways on each stand, we’ll be able to track spending across the event per attendee. This will help us understand which stands they visited, and what amount they spent. Going one step further, we will be proactively engaging with our festival attendees to find out what their preferred wines were, through a rating system using digital technology.
This will help us understand more about their preferences, and then help us to directly market your wine to them, after the event. Because once the event is finished, that’s when the real work begins! This isn’t just about you turning up to an event and going home.
In addition, we will extend invitations to PR and media professionals, elevating our wine festival experience to new heights. By involving these industry influencers, we aim to amplify our offerings and create an even greater impact.
This, coupled with continually engaging on digital channels, sharing your content, and information about your brand will continue to keep your brand front and mind of attendees.
A festival that makes your winery shine
We’re here to put a spotlight on your winery. To help you stand out from the crowd.
And to support you to ultimately improve your brand awareness and drive sales.
The power of live events
times more powerful than tv advertising
times more effective than print media
times more successful than radio ads
%
improvement in perception of the quality of value of your brand
%
think your brand is more innovative than other brands after attending
The Team
Jonathan Geitner
Founder of the London Wine Festival. Loves putting on great events and supporting independent businesses.
Founder
Frank Marr
Frank supports the commercial areas of the London Wine Festival, having spent 12 years working in the wine tourism sector.
Commerce
Nina Keyser
Nina heads up our social media. If you’ve been talking to anyone on social channels, it’s probably Nina!
Socials
Chidi Eze
Support
Emily Wilkinson
Emily is our amazing project manager, helping us turn our ideas into products and services.
Project Mgr
Oliver Palmer
Ollie supports on all things CAD and visually. The floor plans for our events, and putting things into 3D models.
Design
Target Audience
We cater to a diverse audience of wine enthusiasts spanning a variety of age groups, with a particular focus on individuals aged 25 to 50.
Our aim is to engage those who genuinely appreciate wine but have felt disenchanted by existing wine events, which often lean towards a dull and egotistical atmosphere that lacks broad appeal.
Our event offers an exciting alternative, embracing the enjoyment of wine alongside live music, great cuisine, and vibrant socialising.
It’s an immersive experience designed to pique the curiosity of attendees, encouraging them to explore and expand their knowledge of new and captivating wines.
Gen-Y2 / Millennials
GenY2 (28-39 years old)
Gen-X
40-54 years oldÂ
Baby Boomers
55-75 years old
While our event welcomes attendees of all ages, our primary target demographic consists of individuals aged 25 to 50, with a higher-than-average disposable income. However the allure of our festival extends beyond age, captivating wine enthusiasts who appreciate quality experiences and are eager to indulge in the finest offerings.
While we have a strong focus on attracting attendees from London, a bustling hub of wine appreciation, we anticipate a diverse turnout from neighboring counties and surrounding areas. Our event’s appeal transcends geographical boundaries, drawing in wine lovers from various regions who seek unforgettable moments and a memorable wine festival experience.
Reach Your Target Audience
01 Wine
Wines from the best independent wineries
02 Food
An array of street food to suit everyone’s taste
03 Entertainment
Live bands and DJs will keep everyone entertained and an upbeat atmosphere
04 Activities
Activities to enjoy without exerting much effort!
All at easily accessible, fabulous venues.
The Event
One Comprehensive Package
Customer Acquisition
Growth
Venue & Date
Location:
The Truman Brewery
Brick Lane, London, E1 6QL
The SpaceÂ
The Schedule
Thursday, the first day is a trade, media and influencer day during the day before the event opens up to consumers in the evening.
Friday and Saturday are two sessions, an afternoon session and an evening session and on Sunday the event is open from 1pm to 7pm for a lazy afternoon!
What's happening
Being Announced Soon
Being Announced Soon
Consumer: 18:30-23:30
Being Announced Soon
Consumer: 12:30-17:30
Consumer: 18:30-23:30
Being Announced Soon
Consumer: 18:30-23:30
Being Announced Soon
Being Announced Soon
Activations & Ideas
We’ve got something for everyone
There's a multitude of things to get involved with at the London Wine Festival.
We've listed a few ideas below, from pop up shops and interactive zones through to chill out zones.
Best thing is to take a look at the pdf below, and get in touch with us to discuss some ideas.
Send us a message on WhatsApp
activation ideas
There are multiple opportunities for activations at the London Wine Festival to connect with attendees.
From Coachella-style 'Instagrammable' backdrops and stands to games (such as an area for petanque and croquet), through to branding of the London Wine Festivals Souvenir glasses, each attendee will take home, and RFDI wristbands, to our app which is to collect data during the event for marketing to attendees post-event.
Here are just a few ideas to get the brain working!
- Physical products all attendees will keep
- Glasses (they use to taste all the wine and take home)
- RFID Wristbands
- Music, Bands, and DJs
- Brands can be recognised audibly and visually through the bands and DJs at the event
- Staffing
- Clothing for staff at the event (think Ralph Lauren and Wimbledon)
- Staff costs where your brand can be recognised as the one "actually providing" the wine.
- Zones
- e.g. seating areas, food, or any combination
- Instagrammable section/zones/stands to boost social media activity during the event
- Games and activities (e.g. Petanque, crushing grapes, may be even some croquet. If you have any other ideas, let us know!)
- Technology
- Cashless Payments - touchpoints all users will experience throughout the event
- Mobile App all users will be using, and that will be used afterwards for purchasing wines
- Video and Photography at the event
Our info pack
You can download or print – just hover over the icons in the grey bar that sits above the PDF.
Interested? Lets talk!
We’d love you to join us.Â
Please enter your details below and we look forward to talking with you. (This is not binding).
The Age Of Wine Is Here!
Drink Wine, Feel Fine!
Live Music
Keeping you entertained
Games & Activities
A mix of activities to amuse, learn & inspire
Wines From Around The World
Supporting independent wineries
Great Tasting Street Food
From around the world.
To be enjoyed with anyone!
Colleagues, Friends, Family...Â