WhAT IS THE LWF?
The Event
Demographics
Some stats
Solutions & Goals
Activations
Some ideas on activations.
The Team
Get In Touch
Leave your details if you’re interested in discussing opportunities and ideas.
We are the conduit between an audience who are inspired to try new wines, products and services, and those suppliers.
This limits the ability for wineries and producers to expose their brand and wines to a huge audience who may genuinely like their wines, but just never get the opportunity to try them.
With most wine marketed around tasting notes and points, instead of any sense of enjoyment and fun, The London Wine Festival is hoping to change this.
We’re appealing to the generation who are not wanting to dress up formally, or discuss notes and points of wine. We simply allow people to experience and enjoy amazing wines with great music and conversation, in an informal setting. Whilst also supporting wineries to expose their brands to a wider demographic, who may not have heard of them, or experienced their wines before. We believe many are eager to learn and be inspired, though just in a less formal setting.
We consider wine to be a social drink, a connector that is meant to be shared and enjoyed. Wine is for entertaining and engaging. And starting the conversation.
Helping our partners reach new customers whilst educating our audiences about new services and products.
Helping our partners reach new customers whilst educating our audiences about new services and products.
We’ve set up the London Wine Festival due to feedback from wineries who used to sponsor events Jonathan, the founder, previously organised.
The one thing that stood out was how wineries, partners and sponsors often attend events, with little or no effort from the event on helping them to grow their customer base, brand awareness, social media following, traffic to their website or the most important element, helping them to generally increase their sales, after the event’s happened.
This is something we’re looking to change.
Through data capture pre, during and post event, we will be able to grow our audiences, and therefore be able to support our partners through digital channels, post event.
Through carefully curated data capture points, this will help us understand more about our audiences preferences, and then help us to directly market your brand to them, after the event.
Because once the event is finished, that’s when the real work begins!
Our goals are to continually engage on digital channels, sharing partners content, promotions and general information about our partners brands.
Solutions & Goals
We’re organising two prominent annual events: a winter wine festival and a summer wine festival (2024).
These events will cater to a specific target audience, specifically individuals aged between 30 and 50, who possess a strong affinity for wine, enjoy a good disposable income, and express a genuine interest in expanding their knowledge about wine.
Our primary objectives revolve around fostering the growth of our audiences and databases, thereby serving as a valuable link between consumers and brands throughout the year.
Using various channels such as social media, email communications, and live events, we aim to act as matchmakers, facilitating connections and interactions between wine enthusiasts and wineries.
Data capture, and comms.
In addition, we will extend invitations to PR and media professionals, elevating our wine festival experience to new heights. By involving these industry influencers, we aim to amplify our offerings and create even greater impact.
Customer Acquisition
Experiment
Social Media and email comms strategy to become the perfect conduit between our partners and consumers
Optimise
Continual improvements to the event series and our offerings to both our partners and consumers
Excellence
The end result is an audience who loves what we’re doing and brands benefitting from increased exposure and increased sales.
Solution – Timeline
Aug
Aug - Dec
Dec 7 - 10
Post Event
Jan 2024
2024
A festival that makes your brand shine
We’re here to put a spotlight on your brand. To help you stand out from the crowd.
And to support you to ultimately improve your brand awareness and drive sales.
times more powerful than tv advertising
times more effective than print media
times more successful than radio ads
%
improvement in perception of the quality of value of your brand
%
think your brand is more innovative than other brands after attending
Jonathan Geitner
Founder
Frank Marr
Commerce
Nina Keyser
Socials
Chidi Eze
Support
Emily Wilkinson
Project Mgr
Oliver Palmer
Ollie supports on all things CAD and visually. The floor plans for our events, and putting things into 3D models.
Design
Our aim is to engage those who genuinely appreciate wine but have felt disenchanted by existing wine events, which often lean towards a dull and egotistical atmosphere that lacks broad appeal.
Our event offers an exciting alternative, embracing the enjoyment of wine alongside live music, great cuisine, and vibrant socialising.
It’s an immersive experience designed to pique the curiosity of attendees, encouraging them to explore and expand their knowledge of new and captivating wines.
Gen-Y2 / Millennials
Gen-X
Baby Boomers
While we have a strong focus on attracting attendees from London, a bustling hub of wine appreciation, we anticipate a diverse turnout from neighboring counties and surrounding areas. Our event’s appeal transcends geographical boundaries, drawing in wine lovers from various regions who seek unforgettable moments and a memorable wine festival experience.
01 Wine
02 Food
03 Entertainment
04 Activities
All at easily accessible, fabulous venues.
The Truman Brewery
Activations & Ideas
We’ve got something for everyone
Throughout the event, we will be hosting a variety of talks and seminars for attendees to enjoy, learn and be inspired.
If you’d like to get involved with any of these, please let us know.
Send us a message on WhatsApp
Games & Activities
We’ll be offering a diverse range of activities that will captivate and involve all attendees, ensuring a lively and enjoyable experience for everyone. Our goals are to also create Coachella style Instagrammable areas/stands to boost activity on social media channels.
These will include:
Games like Petanque, crushing grapes, may be even some croquet. If you have any other ideas, let us know!
Send us a message on WhatsApp
activation ideas
There are multiple opportunities for activations at the London Wine Festival to connect with attendees.
From Coachella-style ‘Instagrammable’ backdrops and stands to games (such as an area for petanque and croquet), through to branding of the London Wine Festivals Souvenir glasses, each attendee will take home, and RFDI wristbands, to our app which is to collect data during the event for marketing to attendees post-event.
Here’s just a few ideas to get the brain working!
- Physical products all attendees will keep
- Glasses (they use to taste all the wine and take home)
- RFID Wristbands
- Music, Bands, and DJs
- Brands can be recognised audibly and visually through the bands and DJs at the event
- Staffing
- Clothing for staff at the event (think Ralph Lauren and Wimbledon)
- Staff costs where your brand can be recognised as the one “actually providing” the wine.
- Zones
- e.g. seating areas, food, or any combination
- Instagrammable section/zones/stands to boost social media activity during the event
- Technology
Let’s start a conversation.
Please enter your details below and we look forward to talking with you.
The Age Of Wine Is Here!
Drink Wine, Feel Fine!
Live Music
Keeping you entertained
Games & Activities
A mix of activities to amuse, learn & inspire
Wines From Around The World
Supporting independent wineries
Great Tasting Street Food
From around the world.
To be enjoyed with anyone!
Colleagues, Friends, Family…Â