• Be the dominant sponsor

• Can offer headline status

• Big “Majestic world” walk-in experience

• Branding on LWF promotional material (tickets, videos, website, social content)

• (Need to make sure it remains an LWF event though, not a Majestic one)

• Brand repositioning for younger audience

• E.g. try new branding looks on their stand

• Play with their logo and look – collaborate with young artists (“Majestic x CoolArtist”)

• Gain insight rapidly from an ideal audience

• We can survey our audience pre-, during, post-event

• Sell data on our audience – locations, demographics, behaviour of each segment, needs and desires, how each group interacts with a particular Majestic test

• Test new ideas safely in a ring-fenced environment, without affecting any other areas of their brand or marketing

• Make other cultural content – music, fashion, homeware

• Launch initiatives – e.g. a drinks industry start-up accelerator

• Try out digital POS – e.g. interactive screens, VR and AR, facial profiling, projections…

• Opportunity to shape the audience we seek to attract to LWF 

• – This would be a high-value sponsorship proposition to partially mould LWF around Majestic’s needs. Concentrate on selling tickets to particular demographics requested by Majestic (or other exhibitors). Big money.
  

• Drive new traffic to Majestic stores

• We can support via vouchers with every ticket

• Online discount codes

• Drive traffic to their My Majestic app for additional experiences, discounts, etc

• From QR code on LWF ticket, marketing, etc

• Drive online sales & monthly subscriptions 

• Plug using incentives to LWF audience pre-, during, post-event

• Meet new trade contacts – funky new wine brands etc

• Match-make, set up meetings…

• Dragon’s Dens style “Pitch to the trade” session where all the wineries can present their brand and key products?

• Generate marketing/social content 

• We can help create oodles of content based around their stand, interviews with their team members (each will have different stories to tell), “behind the scenes” video/article following them through the show

• Publicity & exposure – esp to new audiences 

• All our PR and marketing avenues…

Event Details

The Event Format.

The event is about educating the UK and Londoners to drink better wine. Wineries will be able to showcase their wines, chat with consumers and trade and people can try out wines they may never have tried before. We’re expecting around 250 wines to be on show, which will come from a mixture of wineries.

Key areas:

– Staging for a 4/5 piece band and a DJ Booth; though these can be seperate

– Stands for wineries (see  visuals above); these should be aligned and uniform so the event has a great look and feel; showing some consistency and “coolness” about it. But we do need to create signs for each winery to have on a stand. 

– Rustic style, wooden, wine barrels, pallets, is the theme

The event is both a trade and consumer event. 

The consumer element of the event is a public, ticketed event, where attendees are given a souvenir glass at the entrance that they take with them around the festival, and as they go around, they can talk directly to wineries about their wines, and buy a half glass (more as a taster) or large glass (if they like the wine and want to enjoy a proper glass).

There will be different areas for playing games, such as Petangue, whilst they enjoy live music and conversation amongst friends. 

The event will run on a Friday, Saturday and Sunday with the setup, live event days, and de-rig day outline as below.